Twitter’s recently launched “Explore” section will now feature live videos sourced from Periscope inside its “Top Trends,” the corporate announced yesterday. The transfer will additional combine Twitter’s standalone live streaming app into its essential platform, leaving even fewer causes to maintain a separate app devoted to live streaming video round.
The corporate has been criticized for its sluggish progress in integrating Periscope’s live streaming capabilities into its personal app following the acquisition of the up-and-coming live broadcasting software back in early 2015. As an alternative of leveraging Periscope’s know-how to instantly construct out its personal live streaming platform inside Twitter, the corporate as an alternative tried to function Periscope as a separate entity – related to how Fb handled Instagram.
However not like Instagram, Periscope was acquired pre-launch, so it didn’t have an present group to construct upon. It additionally confronted intense competitors from different tech giants, together with Fb and YouTube, in addition to the then-newcomer startup Meerkat (which has since exited the live streaming race.)
Over the previous a number of months, Twitter has been course correcting with regard to the way it treats Periscope, nonetheless. In December, it launched the ability to live stream immediately in Twitter itself, with out having to open up the Periscope app. The streams began on Twitter would even be seen in Periscope, however the second app was now not a requirement.
As well as, Twitter’s mobile redesign – which noticed it changing the “Moments” part with a broader “Discover” space for search and discovery of developments, Moments, video and extra – has additionally put a better emphasis on live video. After all, this contains these live streams Twitter now hosts by way of its quite a few media offers, like these with the NFL and different sports activities organizations, Dick Clark Productions for numerous pink carpet occasions, media shops for political and enterprise news protection, and extra.
Now, it’ll faucet into Periscope to promote the live streams from particular person customers as properly.
These streams can be discovered within the “Top Trends” part inside Discover, which is the place you possibly can browse the highest hashtags and key phrase searches which are presently blowing up on Twitter’s network. When live videos are happening in a kind of trending sections, they can be marked with a vibrant, pink “LIVE” label for straightforward recognizing.
Once you watch the video, you’ll have the identical expertise as in Periscope – with the flexibility to coronary heart and remark on the video content material, in addition to retweet.
Whether or not or not live video is offered received’t affect the number of developments, apparently. As of the time of writing, not one of the high developments are that includes live video. Nevertheless, within the case of breaking news, it is going to be simpler to “tune in” to the live content material on Twitter, courtesy of this new feature.