BMW expands ReachNow mobile services

LOS ANGELES (AFP) – German automaker BMW introduced Tuesday in Los Angeles that it’s increasing its ReachNow program with new mobile instruments and including a metropolis location: New York’s stylish Brooklyn borough.

BMW ReachNow, launched in Seattle, Washington state in April, is including services to its preliminary providing, the chief govt of the new program Steve Banfield stated at a news convention on the primary day of AutoMobility, a automobile present centered on mobile applied sciences.

Among the many new services provided on the ReachNow app is a car-sharing service, rivaling Uber and Lyft, that permits an individual to hail a trip and personalize it by deciding on temperature, music or perhaps a “don’t disturb” feature.

It should launch in check mode in Seattle on December 8 earlier than being examined in different cities.

ReachNow is also increasing its shared automobile rental service, just like Zipcar and launched in April that till now was accessible solely in Seattle and Portland, Oregon with 800 BMWs.

That service for the primary time will depart the West Coast and head east, to Brooklyn, the place 250 BMWs and Minis shall be ready for purchasers.

In Manhattan, a pilot program for residential buildings will give residents entry to a fleet of electrical BMW i3 or BMW Sequence 3 autos that may stay onsite for his or her unique leasing.

ReachNow additionally will enable longer-term automobile leases of two to 5 days with members capable of schedule a car to be delivered at their most popular time and placement. This reserve service will start in Seattle in early 2017.

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One other pilot program for homeowners of MINI 2016 or 2017 mannequin yr autos shall be launched in Seattle. The Share program permits MINI homeowners to hire their autos when they don’t want entry to it, serving to to offset the price of automobile possession.

The Share service faces competitors from different firms akin to Turo or Car2go.

BMW and different huge automakers like Normal Motors, Ford and Mercedes are racing forward to develop full suites of mobile applied sciences.

AutoMobility LA is being held via Thursday on the Los Angeles Conference Heart. The occasion combines the previous Related Automobile Expo and the press days of the LA auto present.

The 10-day public present opens Friday and can feature 1,000 autos, together with 50 new fashions.