Holiday cheer appears to have put the smartphone market in a frenzy by making iOS-pushed smartphones like iPhone 7, iPhone 7 Plus and the iPhone 6S vacation season favorites.
The Shopper Intelligence Analysis Associate, a US-based mostly analysis agency surveyed 500 U.S. topics from April 1, 2014, to April 6, 2014, and found that there have been 53 % Android users whereas iOS was utilized by solely 43 %.
In accordance with the newest research carried out by the Kantar Worldpanel, there was a gentle rise within the sale of iOS units and a decline in Android gross sales earlier than the 2016 vacation. The research was carried out all through the U.S., Australia, in addition to 5 main markets in Europe, specifically Nice Britain, Germany, France, Italy and Spain.
“iOS and Android made features throughout EU5, largely because of the decline of Home windows. The best displaying for iOS was in in GB the place it was up 9.1 proportion factors for the yr ending in November 2016,” notes the research.
In response to market share knowledge detailed by the Kantar Worldpanel, within the U.S., Android early vacation gross sales fell from 60.4 % in November 2015 to 55.3 % in November 2016, displaying a decline of 5.1 % in gross sales figures.
Then again, iOS gross sales have risen from 37.1 % in November 2015 to 43.5 % in November 2016, displaying a progress of 6.4 % in gross sales figures.
The research additionally confirmed that the iPhone 7, iPhone 7 Plus and the iPhone 6 have been the preferred smartphones within the U.S. firstly of the vacation interval. The three Apple smartphones mixed collectively garnered 31.3 % share. The fourth and fifth positions have been captured by Samsung Galaxy S7 and S7 edge with a complete of 28.9 % smartphone gross sales.
Lauren Guenveur, Shopper Perception Director for Kantar Worldpanel ComTech, shared that U.S. service Verizon Wi-fi accounted for almost 25 % of all of the smartphone gross sales within the nation throughout Black Friday. This development had an important impression on all main OEMs, together with Samsung and Apple.
Android Nonetheless Popular In China
Android gross sales proceed to carry its dominance within the Chinese language market. Android gross sales accounted for 79.9 % within the Chinese language market, whereas iOS gross sales have been solely 19.9 % as of November 2016.
Android gross sales have grown by 7.2 % in China in 2016, whereas iOS gross sales have declined by 5.4 % when in comparison with 2015.
Apple all the time performs properly through the vacation season, however Kantar is of the assumption that the true demand for the iDevices can solely be gauged publish this era. Whether or not demand for Apple merchandise will “degree out” in Q1 2017 stays to be seen.
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