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Apple’s new ad shows off the Portrait mode for the iPhone 7 Plus

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Apple’s new ad shows off the Portrait mode for the iPhone 7 Plus


Simply in time for the Golden Globes Awards on Sunday, Apple launched a model new ad displaying off what you are able to do with the Portrait mode that works with the iPhone 7 Plus and its two cameras. As a bonus, the ad was shot in Greece and now I need to go to Greece.

The start of the ad seems to be like a film phase greater than anything. It begins with a few ambiance photographs after which you’ll be able to see a grandmother hugging her grand daughter. I additionally really feel like the yellow subtitles allow you to really feel such as you’re watching a film.

With the shut-up shot on the iPhone, you perceive that you simply’re watching an iPhone ad and that we’re speaking about the camera. Then you possibly can see the similar younger lady taking a ton of portraits throughout Greece. In fact, all of them look nice as a result of Apple needs to persuade you that the Portrait mode is nice.

The Portrait mode was a late addition for the iPhone 7 Plus. Whereas Apple introduced the feature back in September, it was launched as a beta feature with iOS 10.1 on October 24. Apple continues to be enhancing the feature because it requires some difficult software calculations.

The Portrait mode is simply obtainable on the iPhone 7 Plus as a result of it takes benefit of the two cameras in the device to detect 9 ranges of depth. Then, the phone provides some software blur to the background layers.

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