Pokémon Go becomes the fastest game to ever hit $500 million in revenue



Pokémon Go has achieved a lot of data since its debut – the most downloaded app in its first week ever and the fastest to reach 50 million installs on Google Play, for instance – however now you’ll be able to add yet one more to the record: the fastest game to attain $500 million in revenue. In accordance to a new report from App Annie, Pokémon Go has now surpassed $500 million in worldwide buyer spending throughout iOS and Android, and is on monitor to hit a billion in revenue by yr-finish.

The game reached the new milestone in simply over 60 days, App Annie says.

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The news follows Niantic Labs’ announcement at yesterday’s Apple iPhone 7 event that the game had been downloaded over 500 million occasions worldwide since its debut, and trainers had walked over 4.6 billion kilometers whereas playing. It’s now arriving on the Apple Watch, and in addition doubtless performed an enormous role in Apple’s related announcement that its App Retailer had seen 106% yr-over-yr progress over the course of the final two months alone.

App Annie had beforehand reported in early August that Pokémon Go was on track to exceed $350 million in revenue to date, since its early July debut.

Solely a short while later, and it has blown previous that determine after which some.

For comparability’s sake, different prime mobile games have taken for much longer than a few months to hit the $500 million metric. Sweet Crush Saga took over 200 days and Conflict of Clans and Puzzle & Dragons took over four hundred days to rake in that a lot cash.

READ  Niantic responds to Senate inquiry into Pokémon Go privacy

The report additionally identified that in-app revenue alone shouldn’t be Pokémon Go’s solely source of revenue The corporate is starting to companion with manufacturers for in-app publicity, too. For instance, McDonald’s in Japan became the first sponsored location for the game, turning the restaurant’s 3,000 shops in the nation into Pokémon Go gyms.

This month, Niantic announced a partnership with mobile operator SoftBank that may see the firm’s 3,seven hundred shops was Pokémon Go gyms or Pokéstops.

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In the meantime, Pokémon Go continues to be retaining its customers, App Annie says. Although its 30-day retention price has now slipped behind Phrases with Associates, it’s nonetheless forward of Conflict of Clans, Conflict Royale, and Sweet Crush Saga.

The agency additionally famous that the game nonetheless doesn’t appear to be stealing time from different apps, however is as an alternative claiming extra of customers’ “non-mobile time.”

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Featured Picture: Bryce Durbin



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